Who doesn’t know this – where is one sock? Blame it on the washing machine, your pet, a wild night… fact is, socks always go missing. But Bogdan from Soseta3 found the solution! Read our interview to find out what inspires his designs, how many socks he owns and the new projects he is working on.
Hi, please introduce yourself to our readers!
Hello, my name is Bogdan Ferariu, I’m the creator of Soseta3 – the Romanian premium quality socks brand, 3 in each pack in case one goes missing. Soseta3 was founded in 2014 and is currently present in three European markets (Romania, Austria and The Netherlands) both online and offline.
How did Soseta3 come to life?
After a few unfinished ideas and too many unpaired socks I’ve asked myself how hard can it be to start a brand. And so during a weekend, while in Amsterdam with my friend Raluca Eftimie, we came up with the idea of three socks in a pair.
What is the creative process behind your products? Where do you get your inspiration from?
Our aim is to release two collections every year, each with three new designs.
I usually find inspiration in the cities I live in and their cultures. Inspiration usually comes from anywhere, be it a print I see on the street, an interesting ceramic piece, flowers or even music.
Generally, I create a moodboard for the new collection and right away start
sketching a bunch of designs. Dozens.
As I don’t have a background in textiles or textile design, I had a lot of discovering to. I was lucky enough to meet designer and Creative Director Nikita Rusin of Made by Nine and learn everything I needed to start my first collection. In fact, part of our first designs are made by Nikita.
What materials do you use for your socks and where do you source them?
The socks are produced in Poland in a region with over 100 years of tradition in the textile industry. It was very important for us to have our socks produced in a place that respects not only the quality of manufacturing, but also the quality and standards of work. Our socks are made of 80% cotton, 17% polyamide, 3% elastane.
What do you think, where do missing socks go?
It’s a hard question, usually we blame the washing machine but watch out for your pets – cats and dogs are equally crazy about hiding your socks.
But don’t worry, if you’ve never lost a sock we have an insider tip for you: If you get two packs of Soseta3 you can make yourself three regular pairs.
What are the next projects you are working on?
This spring we have introduced our first design for babies, age 1-2 (size 22-24). Also, this month we’ve released our Summer 2019 collection and currently working on a few collaborations both in Romania and around Europe.
Currently I am based in Berlin and this is a place where you simply cannot stay still, I am sure more things will come to life.
How would you describe the design & architecture scene in Romania?
Although it’s been over 9 years since I moved abroad, I’ve always been up to date to what is happening in Romania. The current design, arts and coffee/horeca reality has made me come back to Bucharest monthly or even more often in the past year or so. I really like the things that are coming out.
Are there any challenges you might encounter as a young designer in Romania? How did you overcome them?
Probably the only challenge I really struggled with is finding a factory in Romania that was able to communicate effectively and willing to try something a bit different.
Any other Romanian designers you are particularly fond of and we should definitely check out?
Adrian Balcău and Ana Dobraş put a lot of passion to their works. I also like what Sonia Micu did with her brand, Nalu Underwear.
What are the places we shouldn’t miss going to when in Romania?
When I return to Bucharest I never miss Beans & Dots (both the cafe and the concept store), The Urbanist and Luca, but I usually ask my friends what’s new or simply check Otrava on Instagram and immediately find a place for the occasion.
Something personal about yourself – how many pairs of socks do you own?
Good question! Just yesterday I was thinking about this and I would say at the moment I might have over 100 pairs, it’s a wild guess…of course besides the other thousands of pairs I haven’t worn yet 🙂
Thank you for the interview! We can’t wait to see what other crazy ideas you will come up with next! In the meantime you can follow Soseta3 also on Instagram and Facebook.
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